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MARKETPLACE:  Auto | Jobs | Personals | Yellow Pages  January 31, 2004
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Get ready for E-V-D
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Undated-AP -- A government funded project in China is just getting started to find an alternative to the D-V-D. China wants to get into the global video market.

The project is called E-V-D, or Enhanced Versatile Disc.

It would give Chinese manufacturers and technology groups a home grown platform to sell and build on.

It would also relieve Chinese D-V-D producers from paying licensing fees to the companies that hold patents to the D-V-D format.

Research on E-V-D began four years ago.

It was developed by Beijing E-World Technologies using video compression technology licensed to an American company, On-Two Technologies.

On the surface, it looks like the impact of E-V-D could be huge, because experts say China makes about 60 percent of the world's D-V-D players.

The Chinese government says an E-V-D player would cost about 240 dollars to start. A domestically produced D-V-D player costs about 85 dollars in China.

Copyright 2003 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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