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 May 14, 2005
In February 2005, WPRI Shows household ratings growth
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        Closest ratings race at 6 and 11pm in a decade



Once again, more viewers are making the switch to Eyewitness News at 5, 6, 10 and 11pm.

 At 5pm, WPRI gained 20% more viewers, the most growth of any 5pm news in the market.

 At 6pm, WPRI gained 17% more viewers, narrowing the gap between WJAR and WPRI to only six share points.   This is the closest the race has been at 6pm in over a decade.

 At 11pm, WPRI was the only newscast to gain viewers, narrowing the difference between WJAR and WPRI down to seven share points, again the lowest share difference since 1994.

 ï¿½We are very pleased in our February performance,� said WPRI/WNAC News Director Gary Brown.  �We brought viewers great investigations, unsurpassed coverage of the Super Bowl, and superior team coverage of the major winter storms that struck our area.�

 WNAC, Fox Providence, also showed growth at 10pm, increasing it�s audience significantly from February 2004 to February 2005.

 ï¿½We have made significant investments in our news product the past three years,� says WPRI/WNAC President and General Manager Jay Howell. �It�s gratifying that viewers recognize the changes we have made, adding people and equipment to provide the best news coverage for the people of Southern New England.�

 WPRI is owned and operated by Rhode Island based LIN Television.   LIN owns and/or operates 23 stations across the country.  LIN is traded on the NYSE as TVL.  WNAC TV is owned by Super Towers Inc., and operated by LIN TV.

 Source:  Nielsen Media, February 2005 NSI compared to February 2004 NSI




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