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MARKETPLACE:  Auto | Jobs | People Search | Personals | Travel | Yellow Pages  January 16, 2005
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Crews work hard to create �Go Sox� sign in lights
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BOSTON (AP) -- A lighted, 17-stories-high �Go Sox� proclamation displayed on the side of the Prudential Tower during the playoffs isn�t the kind of message you create on a whim.

Building staff have spent 300 man-hours arranging lights and window shades each time the message has been displayed during the Red Sox� playoff run.

Amy Daniels, marketing director for Boston Properties, which owns and manages the 52-story tower, says it all seems worthwhile.

To create the message, shades are pulled down on 931 windows in strategic locations on the building�s west side. Shades also are pulled on the north side to prevent outside light from filtering in.

Portable fluorescent lights are put in place next to windows to spell out the message across 169 windows between the 32nd and 49th floors.


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