Study: More Internet ads in presidential race, but T-V still dominates
WASHINGTON (AP) -- Television still rules when it comes to wooing voters in the presidential race.
A study by the Pew Internet and American Life Project shows President Bush, John Kerry, their political parties and allied independent groups shelled out over two-and-a-half (m) million dollars for Web-based banner ads from January through August.
ThatÔŅĹs less than one percent of the estimated 330 (m) million spent for T-V ads in the nationÔŅĹs top markets over the same period of time.
ItÔŅĹs the first time online political ads have been studied.
The reportÔŅĹs author says the results are surprising since the Internet could reach tens of (m) millions of eligible voters.
Strategists in both parties say while the Internet lets them reach specific categories of voters, T-V ads are still the most effective way to reach the masses.
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