Tips for Better Wine Buying
1. Try to taste before you buy. Don't get trapped buying what your friends or critics call the best. Trust your own palate. Taste a bottle before you buy six bottles or a case.
2. Diversify your collection. You may have passions for one kind of wine or another, but variety is the spice of life with wine, so shop around for different styles of wine.
3. Shop for values. Look around for best buys to get the most mileage out of your wine dollar.
4. Drink your wines before they get too old. Even the most age-worthy reds from Bordeaux or California reach drinkability in 10 years. You've paid good money for your wines; don't let them slide over the hill.
5. Keep costs in perspective. A few fine wines are expensive, but far too many well-made, reasonably priced wines are ignored because they lack the image and prestige of higher-priced wines.
6. Buy wine you like by the case. Most retailers give you a 10 percent discount, Rum Runner will give you a 15 percent discount.
7. Beware of last year's superstar. Last year's hero could be this year's goat.
8. Stockpile wine you like so that you don't run out or hesitate to open the last bottle.
9. Investing in futures can be risky business.
10. Assemble your wines with rhyme and reason. Think about your needs before parting with your cash.
11. Always shop for the best wine at Rum Runner!
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