Cheaper C-D's
Undated-AP -- Critics say music C-D's are overpriced, especially if you have to buy an entire album to get the one good song you like. And some consumers say they've turned to Internet song-swapping because they got fed up with being asked to pay 18-99 for a C-D.
Well now, prices are coming down.
C-E-O Doug Morris says starting in October, Universal Music will suggest that most of its C-D's cost no more than 12 dollars and 98 cents. He says they're reducing prices because experience has shown that when music goes on sale, it draws a great deal of retail traffic. So, they're hoping to reinvigorate the industry.
Universal, the world's largest recording company, actually hopes retailers will charge less than ten dollars for its disks.
Loyola University New Orleans music marketing professor Jerry Goolsby thinks music fans will bite. He says if the music itself improves, lower prices should draw customers back to music retailers and should help the industry turn things around.
Music sales have dropped 31 percent over the last three years.
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