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 May 14, 2005
Bling Bling
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When looking for a dazzling deal, the fifth "C" is to consider computers.  Bling Bling online is all the rage, but how can you make sure you get what you pay for?  Call For Action has the answer.


Buying expensive jewelry without ever seeing it, may seem a bit unconventional, but not to Rob Bowen and Jennifer Williamson who just said "I do" to buying a diamond online


Jennifer Williamson:


�It's the most sparkly, beautiful diamond I�ve ever seen.  I absolutely love it."


Once you're blinded by the beauty of the stone, how do you make sure you're not being blindsided by a rip-off?  Industry watchdogs say make sure you're comfortable with the site itself, but is the retailer reputable?


Cecilia Gardner, Jewelry Vigilance Committee:


 You don't want to buy something from a website seller who in a month is gone off the internet.


Check them out with respected trade and consumer groups like the Jewelry Vigilance Committee and the Better Business Bureau.  Make sure the site offers an official certification or grading report from a well-respected group like the American Gem Society and the Gemological Institute of America.


Bill Boyajian, Pres., Gemological Institute of America:


�If you have a third party document like a Gia Report, you can be much more comfortable in the diamond that you're buying.�


We sent our newly engaged couple Rob and Jennifer to the Natino's leading appraisers to see if their deal really rings true and after a thorough inspection.


David Atlas, Appraiser:


�I'm content from my perspective that you're buying something as good a price as you're ever going to buy it, and you got what you paid for.�


In fact, Call For Action learned that the stone was appraised for about 25-hundred dollars above what they paid for.


Rob Bowen:


�We got a good deal right on the money!�


Of course, look for a clear money back return policy. Then once you get your gem, find an independent appraiser.     Make sure you get the hard copy of your grading report, not just the one you can print off the website. 



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